People don’t buy what you do, they buy why you do it. – Simon Sinek

Case Study

Prime Videos Panchayat

TIKTOK INFLUENCER ACTIVITY

CAMPAIGN OBJECTIVE

Amazon Prime Videos Released Their New Web Show Called "PANCHAYAT" And For The Same They Wanted To Reach Out To Masses Using Tiktok Influencers To Create Content Using Some Popular Dialogues From The Web Show.

TIKTOK INFLUENCER ACTIVITY

CAMPAIGN INSIGHTS

Number of Influencers Activated: 35

Views Achieved: 5 Million +

Engagement Achieved: 494K

  • Prime Videos
  • Panchayat
Prime Videos

MEME MARKETING

CAMPAIGN OBJECTIVE

Paytm Wanted To Leverage Memes To Advertise Different Games That Are Part Of Paytm First Games. Memes Were Created Around Paytm First Games, Fantasy Football & Rummy. The Campaign Was Executed In 10 Days And 300 Memes Were Created And Amplified On Various Meme Handles On Instagram.

MEME MARKETING

CAMPAIGN INSIGHTS

Unique Memes Created : 300

Campaign Duration : 10 Days

Platform Utilised: Instagram

Engagement Achieved : 800k+

Impressions Achieved : 10 Million+